I help brands grow organic revenue — combining technical SEO, conversion rate optimization, and AI search visibility with hands-on implementation across Shopify, WordPress, and modern search platforms.
Hi, I’m Svetlana — or just Lana. I’m an E-Commerce Technical SEO & GEO/AEO Specialist with 3+ years of experience driving e-commerce growth through technical SEO, conversion rate optimization, and content strategy. I work across the full organic funnel — implementing directly in Shopify, WordPress, and HTML/CSS rather than handing off to developers — and build AI-powered workflows that scale marketing operations. My work also includes AI search visibility strategy (GEO/AEO) for brands that want to appear in ChatGPT, Gemini, and Google AI Overviews.
Open to consulting projects and full-time roles
Client Review
“I am so happy I engaged with Lana to assist with my client’s e-commerce website. Talk about a lifesaver! After our initial consultation, I knew she would be the ideal resource to pass along to my client. Her expertise with product mapping and inventory management was exactly what we needed. She was efficient, thorough, and communicated well throughout the project. My client is also very happy with her work. I will keep her top of mind for future projects that come my way that would benefit from her depth of knowledge.”
Casey Morris
Owner, See Worthy Consulting
📍 Orlando, FL · Available remotely
Credentials & Certifications
Certified Digital Marketing Expert
DMI & American Marketing Association · 2023
Make AI Agent Builder
Make (Integromat) · 2026
Content Engineer
AirOps · 2025
Front-End Engineer
Codecademy · 2025
Practitioner Research Lab
Inside Lana’s SEO & AI Research Lab
Real-time data and documented results on my low-authority domain—sharing hands-on experience to uncover what actually drives organic rankings and AI citations in an ever-shifting SERP landscape.
Latest Posts
Crawled, Currently Not Indexed: A Real, Open Case
Two of my own pages have been stuck in “Crawled — currently not indexed” since June. Here’s what I ruled out, what’s left, and why I won’t pretend it’s fixed.
Keep reading
Shopify Title Tags & Meta Descriptions: What Actually Matters
Meta descriptions aren’t a ranking factor — Google confirmed it again in 2022. What they actually do, and why they’re still worth writing.
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Shopify Sitemap: What’s Automatic, What’s Not
What Shopify’s sitemap handles automatically, what you genuinely can’t customize, and an honest answer on whether you need a paid app for it — usually, no.
Keep readingAffiliate Partners
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